Information
Convey your message deliberately and with character

Presentation
Create coherent and appealing visual layouts

Navigation
Make finding the right content fast and effortless

Confirmation
Show visitors that your (organization's) cause is just

Publication
Get your knowledge, data and opinions out there

Impression
Take on a more graphic approach to tell your story

Persuasion
Convince that what you offer is valuable and important

Connection
Get in touch with your audience

Conversation
Stay in touch with your audience

Adaptation
Define how patterns respond to varying environments

Monetization
Convert your efforts and assets into revenue